Guangzhou Zengcheng Guangying Garment Co., Ltd is one of the biggest denim garment manufacturers in China. Its people-oriented culture and strict management systems improve the output, product quality and efficiency. Guangying Company holds an annual production capacity of more than 10 million units of denim clothing; in spite of the world economic recession last year, sales on private labels were up to $100 million. Labels include Cult of Individuality and Earnest Sewn.

Guangying Company has become the key source for the denim apparel industry in Guangzhou and the Guangdong area, as well as the key exporter of China denim apparel in China. Export volume is first or second place (among U.S.- and EU-bound exports), according to the ranking of the Ministry of Commerce.

As for its awards, its "VIGOSS" brand received the "Guangzhou City Famous Trademark" and "Guangdong Province Famous Trademark" labels; they now are applying for the label "China Well-Known Trademark". Guangying Company is not only repeatedly awarded the "Guangdong Top 100 Garment Enterprises", "Guangdong Top 10 Competitive Enterprises for Denim Clothing" and "Top 10 Famous Brand for Denim Casual Wear" awards by the governments of Guangzhou and Guangdong, but also was called a "Guangzhou Excellent Private Enterprise" by the Guangzhou Municipal Government and "Advanced Private Enterprise" by the Guangzhou Bureau of Industrial and Commercial Bureau and Zengcheng Party Committee and Municipal Government of Zengcheng.

In order to implement brand strategy and upgrade its industry, Guangying Company has worked hard to register the "VIGOSS" trademark (among others) in the United States, Japan, Korea, Australia, the International Bureau of WIPO, Taiwan, Hong Kong and elsewhere. Through unremitting efforts, "VIGOSS" has become a popular brand at home and abroad. At present, there are nearly 1000 specialty stores and points of sale in Europe, the United States and elsewhere.

Guangying Company is aware of the social responsibility to promote the implementation of clean production techniques. Its affiliate Guangzhou YinLiYi Garment Washing Co., Ltd, has achieved the title of "Guangzhou Excellent Clean Production Enterprises" and "Guangdong Clean Production Enterprises". The company conducts audits and self-examinations for the sake of energy efficiency—and has done so since 2009. In order to meet the requirements of the government's clean production and energy saving policies, the company invested 1.2 million euros in ten advanced G2 color processors: equipment that does not need water and chemical additives. They effectively replaced the traditional outdated equipments that cause pollution. It has adopted ISO9001: 2008 for quality management systems and passed ISO14001: 2004 for environment certification.

Its affilliate Guangzhou NanDaDi Textile Co., Ltd has also achieved impressive results. It was awarded the "Transforming and Upgrading Enterprise for Demonstration" by the Ministry of Commerce, General Administration of Customs. The General Administration of Customs also awarded them the "AA Enterprises" label.

The company conducts independent research, investing tens of millions of dollars to maintain the long-lasting brand with high quality.

They label 10 million products per year with the COTTON USA label. When asked why they use U.S.-grown cotton, they explained that "the product quality is ensured."

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